Private Policy
BAHI Longevity (hereinafter referred to as the “Company”) establishes and discloses this Privacy Policy in accordance with Article 30 of the Personal Information Protection Act in order to protect the personal information of data subjects and to promptly and smoothly handle related grievances.
This Privacy Policy applies to all websites, mobile applications (BAHIology), and offline experience/consultation services provided by the Company.
1. Purpose of Processing Personal Information
The Company processes personal information for the following purposes and does not use it for purposes other than those listed below.
- Member registration and management
- Social login and member identification
- Identity verification and authentication for service use
- Provision of experience reservations and consultation services
- Provision of AI-based personalized health/diet services within the app
- Sending push notifications
- Synchronization between account devices
- Responding to customer inquiries and customer management
- Service improvement and marketing use (with consent)
2. Processing and Retention Period of Personal Information
① The Company retains and uses personal information for the period consented to at the time of collection or for the period required by applicable laws and regulations.
② Specific retention periods are as follows.
- Member registration and management: Until membership withdrawal
- Experience reservation and consultation records: 3 years after the end of service
- Payment and transaction records: 5 years (Act on Consumer Protection in Electronic Commerce, etc.)
- Customer inquiry records: 3 years
3. Provision of Personal Information to Third Parties
In principle, the Company does not provide users’ personal information to external parties. However, exceptions may apply in the following cases.
- When the user has given prior consent
- When required by laws and regulations
4. Personal Information Items Processed
The Company processes the following personal information.
- Required items:
Name, contact information (mobile phone number), email address, login provider (Google/Apple), member identifier, language/country - Optional items:
Gender, date of birth
Basic health-related information (optional input)
5. App Access Permissions
The Company may request the following access permissions in order to provide mobile app services.
- Camera: To take and upload health documents or meal photos
- Photos/Files: To select and upload health documents or meal photos
- Notifications: To provide personalized notifications and service information
Users may allow or withdraw access permissions through their device settings.
6. Destruction of Personal Information
① When the retention period for personal information has expired or the purpose of processing has been achieved, the Company destroys the personal information without delay.
② The methods of destruction are as follows.
- Electronic files: Deleted in a manner that makes recovery impossible
- Paper documents: Shredded or incinerated
7. Measures to Ensure the Security of Personal Information
The Company takes the following measures to protect personal information.
- Establishment of an internal management plan and employee training
- Management of access permissions and password settings
- Data encryption and operation of security systems
8. Personal Information Protection Officer
The Company designates a person responsible for overseeing personal information protection affairs.
- Name: Lee Kyung-min
- Position: Representative
- Contact: 010-7789-0436
- Email: biz@bahiology.com
9. Rights of Data Subjects and How to Exercise Them
Users may exercise the following rights at any time.
① Request to access personal information
② Request for correction
③ Request for deletion
④ Request to suspend processing
10. Operation of Devices for Automatic Collection of Personal Information
① The Company uses cookies on the website to provide personalized services.
② Cookies are used to analyze users’ visit records and usage patterns in order to provide more optimized services.
③ Users may refuse the storage of cookies through their browser settings.
④ The Company may use local storage in the mobile app to maintain login status and provide services for personalized services.
11. Remedies for Infringement of Personal Information
For consultation and reporting related to personal information infringement, users may contact the following organizations.
- Personal Information Dispute Mediation Committee: www.1336.or.kr
- Personal Information Infringement Report Center: privacy.kisa.or.kr / 118
- Cyber Investigation Department, Supreme Prosecutors’ Office
- Cyber Bureau, Korean National Police Agency
